I was once asked a very similar question in a job interview, but that time it involved biscuits.<\/p>\n
\u201cIf you were a biscuit, what biscuit would you be?\u201d<\/em>\u00a0 It\u2019s personal preference, and there is a wide choice of biscuits out there…and it\u2019s the same with fonts, with designers and developers enjoying an immensely varied selection of standard \u2018Web Safe Fonts\u2019 or the more daring \u2018Web Fonts\u2019.<\/p>\n (And for those still wondering about my choice – it\u2019s the Bourbon biscuit, always the Bourbon.)<\/p>\n <\/p>\n So what are the differences between Web Safe Fonts and Web Fonts?<\/strong><\/p>\n These are the standard available system fonts found on everyone’s operating system. So it is ‘safe’\u00a0to assume it will render correctly across email clients and platforms.<\/p>\n The most common Web Safe Fonts include:<\/p>\n Arial\/Arial Black<\/p>\n<\/li>\n Helvetica<\/p>\n<\/li>\n Times\/Times New Roman<\/p>\n<\/li>\n Courier\/Courier New<\/p>\n<\/li>\n Palatino<\/p>\n<\/li>\n Georgia<\/p>\n<\/li>\n Garamond<\/p>\n<\/li>\n Bookman<\/p>\n<\/li>\n Comic Sans<\/p>\n<\/li>\n Trebuchet<\/p>\n<\/li>\n Impact<\/p>\n<\/li>\n Verdana<\/p>\n<\/li>\n<\/ul>\n Out of these Helvetica and Arial are the standard fonts of choice, whereas others are frowned upon…\u00a0like Comic Sans<\/a>.<\/p>\n Comic Sans was released with Windows 95, it had a bright start in life, and this was possibly it\u2019s downfall. \u201cHmm that Times New Roman header is just too serious, what can I use that\u2019s more fun and quirky\u2026 Comic Sans, it even sounds fun.\u201d The font was overused and wasn\u2019t a good font to start with. The character weight too heavy and poor kerning (the space between characters) made it a designers arch enemy.<\/p>\n <\/p>\n These are licensed fonts, hosted and accessible either by purchase and download, or linked\/imported via a host site like Google Fonts. Although these web fonts provide you with a much wider choice of fonts, they don\u2019t yet all render 100% across all devices, so you should use them wisely.<\/p>\n At present, a small range of email clients accept web fonts, including:<\/p>\n Android (default mail, not Gmail app)<\/p>\n<\/li>\n AOL Mail<\/p>\n<\/li>\n Apple Mail<\/p>\n<\/li>\n iOS Mail<\/p>\n<\/li>\n Outlook 2000<\/p>\n<\/li>\n Outlook.com app<\/p>\n<\/li>\n Thunderbird<\/p>\n<\/li>\n<\/ul>\n However this small number does cover the majority of the\u00a0top 10 email clients<\/a>\u00a0being used today.<\/p>\n Google Fonts started up 7 years ago and provides fonts for free, but if none of the 800+ Font Families float your boat, you can always purchase fonts from numerous web font services, including:<\/p>\n myfonts.com\u00a0<\/a><\/p>\n<\/li>\n Fontspring.com<\/a><\/p>\n<\/li>\n Youworkforthem.com<\/a><\/p>\n<\/li>\nSafety in letters<\/h3>\n
Web Safe Fonts<\/h4>\n
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Web Fonts<\/h3>\n
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